New lawn care business owners are constantly writing me and asking how they can gain new clients. When responding to these questions, I like to give specific examples a lawn care business owner could do today or tomorrow to help them achieve their goals. Here is a specific example of how one lawn care business owner marketed his business and gained over 50 new lawn care customers in less than 5 months.

Recently on our lawn care business forum, a new member Egreen wrote and said “This is my first season in business. Last winter I called several businesses ex. gas stations,7-11 small shopping centers in my area and explained to the manager that I was NOT trying to sell them anything. I told them I was considering a lawn care business and was taking a survey about their current lawn care service provider. This allowed me to build a rapport with the business owner. I asked who serviced their property, how often, how much they charged and if they were happy with the service provided. Before hanging up I told them if I considered opening shop I would call them and let them know how it was going.

These phone calls allowed me to gather a lot of information from them that they may not have told me otherwise. When I did open shop I called each one back and explained to them who I was and that I could service their lawn and property. I could also solve the problems they had with their current lawn care provider and I could save them a few dollars. I landed 11 out of 12 commercial accounts!”

Now any lawn care business owner that has been around for a few seasons knows the return they will make on many marketing strategies. For instance passing out lawn care service flyers in your neighborhood may help you get a 2 to 3 % response. But can you imagine landing 11 out of 12 accounts you targeted? That is an amazing response!

We asked Egreen further detailed questions to really hammer down the steps in his successful lawn care marketing process. He responded by saying “When I called the potential clients, I just took a spiral notebook and took notes. Everyone felt free to tell me most things because I told them up front I wasn’t trying to sell them anything. The most common complaints I heard were that the last lawn care company didn’t do a good enough job trimming.”

Now this is very insightful information, but I immediately thought even with this information, it would be difficult to land these commercial lawn care account because I was certain there would be lawn care contracts involved that wouldn’t be up for renewal until the end of the year. To my surprise, after talking further with Egreen he said “The lawn care contracts allowed 30 days written notice to cancel. That was fine with me because I had to prepare myself anyway. When I was ready to present my estimate, I was able to beat the competition’s price by a few dollars but I had the information that they told me in the past ex. Bad job trimming. This allowed me to go into detail about how well I trim all areas. I learned not to sell price but sell the quality of work.”

Now once these accounts were landed, what was the chance Egreen and his lawn care business would fall into the same trap the previous lawn care business owners did. The trap being a lack of communication. There was a disconnect between what the customer wanted and what the lawn care service company was providing. So I then asked Egreen if he was handling his communication with his new clients differently than the previous lawn company. He responded by saying “I call my residential and commercial accounts about once a month and ask them how we are doing. I explain that I would rather have them tell me if I’m doing something wrong (regardless of how small the problem) than not have a happy customer. I feel this personal touch is better. This is my first year in this business, I started about five months ago and I have 53 residential and small commercial accounts. The biggest lesson I think is to make them feel that they have a friend in the business. They will hopefully be a little more loyal. I do get word of mouth calls also. I also walk door to door and tell the customer I was in the area giving an estimate to a neighbor and since I was in the neighborhood I wanted to stop by. I mention what I do and point something out like an unedged sidewalk and explain the clean look of an edge job.”

Can you imagine that! In only 5 months in the lawn care business, Egreen has been able to land 53 new lawn care customers! Talk about being a lawn care marketing machine. There is no stopping him. I do hope this story will help your lawn care business grow and flourish. If you are just starting out or if you have been in business for years, we can all learn from Egreen and his success story. Pick up the phone and talk to people. Reach out to your customers and gain their feedback. Let them feel you are their friend in the lawn care business and you will grow. If you would like to read more success stories, visit our lawn care business forum at http://www.gophersoftware.com.

Read our free e-book, Be A Lawn Care Business Rebel, learn and grow your lawn care business. Also available for free download, hundreds of green industry lawn care logo templates, flyers, door hangers, web templates, lawn care business contracts as well as our 30 day trial of Gopher Lawn Care Billing & Scheduling Business Software. Go to http://www.getgopher.com. Don’t forget to watch our Lawn Care Entrepreneur Business show GopherHaul.

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You are where you are in the world today because of the belief systems you have deep inside of you. There are certain mantras, quotes and philosophies that make up the great side of your personality and are what you rely on to make smart decisions in your life. Knowing, remembering and actually saying what you believe on a consistent basis to your children can be difficult.

To help pass on your knowledge and wisdom to your children, you must make an event out of the process. Just by agreeing that you have certain beliefs and words of wisdom in you and that when remember what they are you will then say them to your children, will not work. It takes conscious effort to pass on the knowledge and beliefs you have gathered through all of your years to your children. Having a specific time set up to do this makes sharing our wisdom with our children actually happen and occur on a consistent basis.

An ideal time to share your words of wisdom with your children is when they are gathered around the table for mealtime. After asking the cliché question of, “Did you learn anything at school today?” you can share with your family words of wisdom. The children are busy eating, they cannot go anywhere and there is actually time for what you say to sink in.

Coming up with words of wisdom can be tricky, but now that you have the time set that you are going to deliver your knowledge to your children, you have a deadline to meet each day. It is this goal of sharing your knowledge with your kids that will make you come up with some surprisingly great little tid-bits that have helped you out in life.

Here are some examples of words of wisdom to share with your kids:

- Before you say anything negative about someone, pretend they are standing beside you.

- If you ever commit a crime someday, somewhere, someone will find out… it might not be tomorrow, or next week, but someday you will get caught.

- A mistake you made can be one of your greatest experiences just as long as the mistake taught you a better way to do something.

Words of wisdom do not have to be profound or made with great elegance to stick. The fact that you are sharing a belief with your child is what makes them listen and take what you say to heart. You are not telling them to pick up their clothes, you are not asking them a question about their day, you are not complaining about the neighbors, instead you are just giving a short jolt of knowledge about something in life.

Here is one little tid-bit of wisdom that you can share with your children that will help them become in high demand when they start to enter the work force and is a secret that will get them multitudes of repeat business.

REMEMBER TO THROW IN AN “ALSO”

This is one of the best forms of free advertising ever. Whatever job, task or project your children are doing for someone, tell them to always throw in an “ALSO”.

If they are babysitting, tell them to not only watch the kids for three hours but also do the dishes and tidy the kitchen.

If they are mowing a lawn, tell them to not only cut the grass, but to clean off the mower, straighten the yard and sweep off the porch when they are done.

If they are racking leaves, tell them to not only rack leaves but also bag them and put them where they belong.

Going the extra mile and giving more then is expected of you makes you a superstar in the eyes of your customers and makes them ask you back time and time again!

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www.LawnCareMillionaire.com — Jonathan Pototschnik of http discusses his very controversial opinion of college and if college will help you succeed in your business.

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Why do some owner operators succeed when owning a trucking business while others fail? I have seen quite a few owner operators come to Lone Mountain Truck Leasing to get their truck and start their own semi truck business. A large portion of our customers take the truck off the lot, start hauling loads, make their payments, and get the title to the truck at the end of the commercial lease. There are countless success stories, even throughout the last two years which have been some of the most troublesome for our industry and semi-truck financing becomes more challenging.

Over time I have seen a large number of truck operators that have struggled to make it as owner operators. Some of these semi truck operators have been first time owners while others have been more experienced. Regardless of qualifications, operators who can’t make it on their own share similar characteristics. However, many continue to make the same mistakes over and over again.

The first place to begin when thinking about becoming your own business owner is motivation. When I was younger, sitting in school, I didn’t have a lot of motivation to excel. In fact, I pretty much squeezed by because I had little interest and was unmotivated. Later on, I developed a real motivation for trucking and being an owner operator. I enjoyed the lifestyle that trucking could bring and at the same time was interested in running my own business. Is being your own boss and having your own trucking business something that you are internally motivated to do? If not, consider a different vocation. If you are not internally motivated, then when times are difficult you’ll be hard pressed to stay focused and be successful.

Successful truck operators have a a number of common characteristics. One of these things is the knowledge that when owning your own business you have to be more than just a truck driver. In addition to driving your own semi truck, you need to play a number of roles. CEO, Accountant, Business Manager, and a variety of other responsibilities have to be handled by you or they simply won’t get done. This is where single operated trucking businesses fail. You need to make sure that all key functions are taken care of if you wish to succeed in commercial truck leasing.

The reality is that you can’t just do well at the jobs you like, and let the others slide. You need to be motivated to constantly do what it takes to become the best you can be in every aspect of your business. Trying to pick and choose loads based on when and where you like to go is another common mistake. You need to select loads that are going to be the most profitable for your company and start with semi truck financing that effectively manages your monthly payments. Many times these won’t be the most fun or easiest trips to make. As a driver, you might not enjoy some trips as much as others. However, as the President of your company, you need to do what it takes to make your company successful.

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Whether you are just trying to earn some extra cash for the holidays or to provide for your family’s wants you are in the right place. Discovering how to make quick cash is really as easy as pie. You must know first the power of the Internet.

Do not be afraid of what we are going to discuss about because even 73 year olds have done it. If you make a point to pick the best method on how to make quick cash for your personality I guarantee your success. Enjoy.

Easy Method #3: How To Make Quick Cash By Auctioning Items Online

If there was a better way for you to learn how to make quick cash is by being an online auctioneer. There are thousands of people who buy strange trinkets even if it’s your dogs toothbrush. Alright, you just need to follow as recommended.

Go to ‘eBay’ and click on the button “eBay pulse” that you can see there. That will tell you what is the hot trend of people looking for what to buy. This is the quick way on how to make quick cash auctioning items you already have which is in demand.

Easy Method #2: Show Me Your Skill, I Will Show You How To Make Quick Cash

You may be a work at home mom or dad. Whatever it is, if you have any skills of any kind then you are greatly blessed! Getting a job online is simple. You do not even need to go for any interviews. That is one of the fastest way on how to make quick cash too.

There are companies or individuals which go to ‘eLance’ for hiring professionals. It is just a nice word “professional” but if you got some data entry, clerical, programming skill or anything at all this is it. By the way, you better market yourself. This puts you above the others seeking on how to make quick cash on ‘eLance’ too.

Easy Method #1: How Make Quick Cash By Becoming An Affiliate Marketer

This has got to be the best way in all the methods on how to make quick cash over the Internet. By becoming an affiliate marketer you are essentially just marketing other people’s product online. When someone purchases that product, you get a cut.

Do not have large operating budget? It’s fine. Discovering specifically on how to make quick cash by becoming an online marketing expert is easier than mowing the lawn. Your income is practically unlimited with this method!

We have seen the 3 easiest methods on how to make quick cash online. My final words are, “Pick the best method for you and be brave to discover new things in your life”. Your decisions form your financial future.

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